Product

I feel that there is a very good demand for this product. There is not a very big market for bar snacks that is already established, which means that there is plenty of room to grow. I feel that this product would do best in bars that are towards the middle of the spectrum, it may be too expensive for dive bars and the product may not appeal to customers of luxury bars. It would do the best in average, working class bars since the customers would have enough expendable income to afford the product, but they would not feel that the product is below them. "The product concept holds that consumers will favor products that offer the most in quality, performance, and innovative features." This product will do much better for a lower price than for a higher price because people will feel like they are getting more for their money.

Target Marketing Strategy

The target market for this product is adults between the ages of 21 and 35. Many people within this age range tend to be single and a lot of them may frequent local bars. This makes the 21 to 35 age range perfect for this snack. People can buy this snack to share with a friend or significant other while sitting at the bar. This snack is very easy to share and it can be a great conversation starter. "The marketing management philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do." 

SWOT Analysis

"The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities."

The main strength of this product comes from the fact that no other company is mass producing this food. Although many companies make beef jerky, no other company produces this style of jerky on a large scale. The biggest weakness of this product is that since no other companies mass produce this product, the demand for it is not very high. This product offers many opportunities because it is an untapped market. Since no other company produces this style of jerky, the growth has the potential to be huge. The biggest threat to this product is large beef jerky companies, such as Jack Links, that produce jerky on a huge scale. Many people may want to stick with what they know instead of trying weird, foreign jerky, if they have a choice.

Objectives

The main objective of this product is to bring people together. Bringing a food that is native to a single area of the world to everyone can really help to bring people together. It helps people understand how people in other parts of the world live and how their lifestyle differs from that of the rest of the world. It also helps to bring people together because this is a fun, shareable food. It can make a great conversation starter between people who have never met. The bag also has a fun, adventurous story printed on it which gives a little background about the food and can also act as a conversation starter.

Mission Statement

Here at Phileas Fogg, we aim to bring people experiences and memories from around the world while in the comfort of their own home, through natural ingredients and great flavors.

The Pitch

I will be using Biltong as my Phileas Fogg snack. Biltong is a form of jerky originating from South Africa and was originally a means of preserving meat by using salt and spices. It can be made from a variety of different meats, such as beef or game meats, and it can even be made from ostrich. Biltong would go very well with drinking in a bar because the salty and spicy nature of the snack encourages drinking. This exotic snack will show people another world from the comfort of the bar, no need to travel when you can just eat a Phileas Fogg snack and be transported wherever your heart desires.

EOC Week 10: Benefits vs Features

Biltong has many benefits that can be helpful to a huge variety of people. First, it can be made of various types of meat. If someone does not like beef, it can be made from deer or even ostrich. Next, being that the food is spicy and salty, it can dehydrate the person that eats it. This means that the person will need to drink more when they eat this food. In a bar this can lead to customers buying more drinks, which also increases the length of stay for that person. Last, biltong makes a very healthy snack because the main ingredient is meat. This makes it a very good source of protein and energy.