Friday, October 23, 2015
Week 3 EOC: Making Money for Good
Toms Shoes is an amazing example of a company that is making money for good, for every pair of shoes they sell, they give another pair to a person in need. "I did have one thing that came to me almost immediately: a name for my new company. I called it TOMS. I'd been playing around with the phrase "Shoes for a Better Tomorrow," which eventually became "Tomorrow's Shoes," then TOMS." (http://www.entrepreneur.com/article/220350). This quote very accurately describes the company's mission statement, which is to help people in need, not to make money. "As the fashion industry and consumers have embraced the many styles of TOMS Shoes, “shoe drops” organized by the company in Argentina, Ethiopia and South Africa have distributed 140,000 pairs of shoes to needy kids." (http://www.success.com/article/the-business-of-giving-toms-shoes#sthash.fGJzChAz.dpuf). This quote from the article "The Business of Giving" from Success.com shows that Toms has turned the simple idea of giving into a reality by giving 140,000 pairs of brand new shoes to children in need. Finally, this quote from fastcompany.com shows how much of a reach Toms has gained in the last few years: "Toms currently donates shoes in 59 countries and eye care in 13" (http://www.fastcompany.com/3012568/blake-mycoskie-toms). Toms has been a huge help for many people around the world and the company is doing nothing but growing.
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