Implementation Evaluation Control

I have asked many people how they would feel about trying biltong. Many people gave me very positive feedback. Most of the people that i talked to said that they have never heard of biltong but that they were extremely interested in trying it. I think that with the right planning and marketing, biltong can become a great product with a huge potential market.

Price

The price should be no more than six dollars for a ten ounce bag of biltong, which gives the customer plenty of meat for a very reasonable price. "Price is the amount of money customers must pay to obtain the product. Ford calculates suggested retail prices that its dealers might charge for each Escape. But Ford dealers rarely charge the full sticker price." This quote shows that the price recommended by the manufacturer may not always be the right price, six dollars for a bag of biltong may seem like a steal in a luxury bar but it may seem like a total rip off in a dive bar. Traditionally, biltong is just dried, salted meat, which allows me to keep the ingredient cost very low because it does not require very many ingredients to be made. Biltong can also be stored for a long time and has a very long shelf life since the food was originally invented as a method of keeping meat from going bad.

Promotion

Promotion can be done in a number of ways. Billboards can be a very effective way to promote a product if the location is right. Thousands of cars will see the billboard every day when they drive by. Signs can also be given to the bars that carry Phileas Fogg biltong to help advertise to the customers in the bar. The signs will advertise a tasty snack that anyone can enjoy for a very modest price. The most powerful tool to promote a product the is the internet. Ads can be placed on almost any website for very cheap and they can be custom tailored to the exact demographic that would be ideal for this product. The internet can be used to reach out to many potential customers around the world who would not have access to Phileas Fogg snacks otherwise. "Many companies follow the selling concept, which holds that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort." With the right promotion this product can reach customers in every corner of the world.

Distribution

This product is very easy to distribute. It has an extremely long shelf life because it is salted and dried meat in a vacuum sealed bag. Refrigerated transport would not be needed because the biltong will stay fresh at room temperature. Since the shelf life is long it can easily be transported around the world without the worry of it becoming expired before it reaches it's destination. "Computer maker Lenovo dominates the highly competitive, price-sensitive Chinese PC market through low labor costs, high production efficiency, and mass distribution" This quote shows that a good product can be mass distributed to effectively reach millions of people around the world.

Product

I feel that there is a very good demand for this product. There is not a very big market for bar snacks that is already established, which means that there is plenty of room to grow. I feel that this product would do best in bars that are towards the middle of the spectrum, it may be too expensive for dive bars and the product may not appeal to customers of luxury bars. It would do the best in average, working class bars since the customers would have enough expendable income to afford the product, but they would not feel that the product is below them. "The product concept holds that consumers will favor products that offer the most in quality, performance, and innovative features." This product will do much better for a lower price than for a higher price because people will feel like they are getting more for their money.

Target Marketing Strategy

The target market for this product is adults between the ages of 21 and 35. Many people within this age range tend to be single and a lot of them may frequent local bars. This makes the 21 to 35 age range perfect for this snack. People can buy this snack to share with a friend or significant other while sitting at the bar. This snack is very easy to share and it can be a great conversation starter. "The marketing management philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do." 

SWOT Analysis

"The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities."

The main strength of this product comes from the fact that no other company is mass producing this food. Although many companies make beef jerky, no other company produces this style of jerky on a large scale. The biggest weakness of this product is that since no other companies mass produce this product, the demand for it is not very high. This product offers many opportunities because it is an untapped market. Since no other company produces this style of jerky, the growth has the potential to be huge. The biggest threat to this product is large beef jerky companies, such as Jack Links, that produce jerky on a huge scale. Many people may want to stick with what they know instead of trying weird, foreign jerky, if they have a choice.

Objectives

The main objective of this product is to bring people together. Bringing a food that is native to a single area of the world to everyone can really help to bring people together. It helps people understand how people in other parts of the world live and how their lifestyle differs from that of the rest of the world. It also helps to bring people together because this is a fun, shareable food. It can make a great conversation starter between people who have never met. The bag also has a fun, adventurous story printed on it which gives a little background about the food and can also act as a conversation starter.

Mission Statement

Here at Phileas Fogg, we aim to bring people experiences and memories from around the world while in the comfort of their own home, through natural ingredients and great flavors.

The Pitch

I will be using Biltong as my Phileas Fogg snack. Biltong is a form of jerky originating from South Africa and was originally a means of preserving meat by using salt and spices. It can be made from a variety of different meats, such as beef or game meats, and it can even be made from ostrich. Biltong would go very well with drinking in a bar because the salty and spicy nature of the snack encourages drinking. This exotic snack will show people another world from the comfort of the bar, no need to travel when you can just eat a Phileas Fogg snack and be transported wherever your heart desires.

EOC Week 10: Benefits vs Features

Biltong has many benefits that can be helpful to a huge variety of people. First, it can be made of various types of meat. If someone does not like beef, it can be made from deer or even ostrich. Next, being that the food is spicy and salty, it can dehydrate the person that eats it. This means that the person will need to drink more when they eat this food. In a bar this can lead to customers buying more drinks, which also increases the length of stay for that person. Last, biltong makes a very healthy snack because the main ingredient is meat. This makes it a very good source of protein and energy.

EOC: Three Great Mission Statements

"Every bag of Phileas Fogg's Fried Plantain Chips sold, a meal will be provided for every child and adult in Haiti, including any other Third World country."

     This mission statement is great because for every bag of chips sold, an entire meal is given to a family in Haiti. Haiti has been through a lot in the last few years so any help the families there can get is a great service. This shows that the company care about the people they are serving instead of just trying to make money.

"Our business aims to please the customers by creating social channels for our customers. The brands that we offer will keep our customers entertained and connected. We utilize feedback as a priority in order to keep our product on the competing edge of the snacking industry"

     This mission statement is great because it shows the customers that they actually matter. By listening to customer feedback it gives them a feeling that the company listens to their ideas and takes them into consideration when developing new products.

"Our company strives to unify the world through showcasing international foods and making them accessible for all to enjoy. All humans must eat and therefore, food is a perfect platform for sharing traditions of other cultures amongst each other. By using the finest product and ingredients, we help our customers travel far distances at their own convenience."

     This mission statement is great because fod is an amazing platform to share ideas. Since everyone needs to eat, anyone can enjoy this snack and feel as if they have traveled to a different part of the world just to enjoy it. And since they use the finest ingredients, the customer knows they they are getting their full money's worth from the product.      

EOC: Food Adventure

Phileas Fogg was the greatest explorer to ever live. One day he was out exploring in the wilderness of South Africa when he discovered a small village near the base of a gigantic mountain. He approached the village only to discover that it was abandoned. Fires were still burning and food was still cooking but there was no one in sight. Phileas eventually decided to keep moving on from the village but as he was walking away he noticed a strange rock formation. As he got closer he realized that it was actually a staircase that goes all the way up the mountain. After hours of walking he finally reached the top and discovered a giant temple at the summit of the mountain. Inside of the temple he met the Whitebeards, an ancient group of monks who are widely believed to be wizards. They presented him with biltong because he was hungry after the long journey up the mountain. When Phileas decided to part ways with the Whitebeards they gifted him with some biltong so he could share the food with the rest of the world.