Target Marketing Strategy

The target market for this product is adults between the ages of 21 and 35. Many people within this age range tend to be single and a lot of them may frequent local bars. This makes the 21 to 35 age range perfect for this snack. People can buy this snack to share with a friend or significant other while sitting at the bar. This snack is very easy to share and it can be a great conversation starter. "The marketing management philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do."