Promotion

Promotion can be done in a number of ways. Billboards can be a very effective way to promote a product if the location is right. Thousands of cars will see the billboard every day when they drive by. Signs can also be given to the bars that carry Phileas Fogg biltong to help advertise to the customers in the bar. The signs will advertise a tasty snack that anyone can enjoy for a very modest price. The most powerful tool to promote a product the is the internet. Ads can be placed on almost any website for very cheap and they can be custom tailored to the exact demographic that would be ideal for this product. The internet can be used to reach out to many potential customers around the world who would not have access to Phileas Fogg snacks otherwise. "Many companies follow the selling concept, which holds that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort." With the right promotion this product can reach customers in every corner of the world.