SWOT Analysis

"The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities."

The main strength of this product comes from the fact that no other company is mass producing this food. Although many companies make beef jerky, no other company produces this style of jerky on a large scale. The biggest weakness of this product is that since no other companies mass produce this product, the demand for it is not very high. This product offers many opportunities because it is an untapped market. Since no other company produces this style of jerky, the growth has the potential to be huge. The biggest threat to this product is large beef jerky companies, such as Jack Links, that produce jerky on a huge scale. Many people may want to stick with what they know instead of trying weird, foreign jerky, if they have a choice.