Friday, December 18, 2015

Product

I feel that there is a very good demand for this product. There is not a very big market for bar snacks that is already established, which means that there is plenty of room to grow. I feel that this product would do best in bars that are towards the middle of the spectrum, it may be too expensive for dive bars and the product may not appeal to customers of luxury bars. It would do the best in average, working class bars since the customers would have enough expendable income to afford the product, but they would not feel that the product is below them. "The product concept holds that consumers will favor products that offer the most in quality, performance, and innovative features." This product will do much better for a lower price than for a higher price because people will feel like they are getting more for their money.

No comments:

Post a Comment